The surgeon conversation
Make the clinical value land fast.
Medical device and health services reps may get a few minutes with a physician. Give them the chance to practice clinical value conversations before they’re in the room.


In healthcare, the first conversation is often the only one.
Make the clinical value land fast.
Speak to cost, outcomes and risk.
Earn a trial, not a debate.
Every rep confident on day one.
Tie value to their priorities.
Managers who can coach what they see.

Their specialty, their hospital and what they already think of your device.

Practice the clinical value message until it lands.

Scores, the key moments and the one thing to change before the real visit.
Every rep ready before the call.
Discovery, objections, negotiation, renewals and escalations, practiced on your sales method.
See the use case →Every manager, not just the high-potentials.
Feedback, performance and change conversations, practiced on your leadership model.
See the use case →Prescribe FIT trains medical device reps who may only get a few minutes with a physician.
A rep may only get five minutes with a physician, so they need to make those minutes count from day one. One of my biggest priorities is how quickly new reps become confident and effective in those conversations. Giving them a chance to practice before they’re in front of a surgeon helps them get there faster.
Ryan PrattCOO, Prescribe FIT
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